The majesty of the rugged Atlas mountain range and the luminous Moroccan desert have inspired Berber weavers for centuries. ABC has worked for decades to develop and promote the work of these remote cultures and communities. Casablanca’s are spontaneously woven by these nomadic artisans without any formal design graph or direction. The colorings employed mirror the beauty and tonality of the surrounding environment. In them we find the simple elegant language of form, energized through the power of saturating color, communicating to us the universal narrative of life.