Color Reform

Imperfect, vintage rugs are reinvented through the evolutionary Color Reform project - an exclusive ABC concept that harnesses the philosophy of color to transform space and personal experience. Combining tradition with design innovation, ABC works hand in hand with local artisans in a remote region of Turkey to create each intricate, hand-knotted piece. The rugs are first laid to dry, using the natural energy of the sun to neutralize them of original color, then individually over-dyed and washed by artisans who use each piece as a canvas for creative expression. The result is a remarkable chromatic composition that reflects a unique artistic expression while still retaining the essence of original design - a one-of-a-kind work of art that is organically born through color.

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