Purple Alchemy Traditional Wool Rug - 11'9" x 16'6"

Designed for everyday living, our rugs combine durability, comfort, and ease of care. These guidelines are crafted to work across all rug types, materials, and constructions — helping your rug stay fresh and beautiful over time.

Routine Care

Regular maintenance is the easiest way to extend your rug’s life.

• Vacuum regularly to remove dust and debris before it settles deep into fibers
• Use low to medium suction for best results
• Avoid aggressive brush rolls on softer, plush, or textured surfaces

Spill & Stain Care

Quick action keeps your rug looking its best.

• Blot spills immediately using a clean, dry cloth
• Avoid rubbing, as it can spread the stain and damage fibers
• Use a mild detergent mixed with water for spot cleaning
• Dab gently from the outside inward and allow to air dry completely

Washing & Deep Cleaning

Care methods may vary based on size and construction.

• Our rugs are not machine washable
• For larger rugs or thicker constructions, professional cleaning is recommended

Rug Pad & Placement

Small additions can significantly improve performance and longevity.

• Rug pads provide added grip, cushioning, and protection
• Rotate your rug every few months to ensure even wear
• Avoid prolonged exposure to direct sunlight to minimize fading

Longevity Tips

A few simple habits go a long way.

• Expect some initial shedding, creasing, or mild odor — this is normal and settles over time
• Avoid excessive moisture and ensure rugs dry fully after cleaning
• Keep away from sharp objects that may damage fibers
• High-traffic areas may require more frequent care to maintain appearance